You still can't buy Xiaomi phones at retailers in the US, but you'll soon be able to buy its streaming video box.

The China-based electronics giant is using Google's I/O developers conference to highlight its Mi Box, a new Android TV-powered 4K set-top box. While official pricing and release date have yet to be announced, the Mi Box -- not to be confused with a different model available in China (and via Amazon) -- will be available in "other global markets" in addition to the US.

The Mi Box's announcement comes as Android TV is getting a makeover, with a bevy of new apps, including Watch ESPN, Comedy Central and Spotify. But Xiaomi will have competition in the form of the more-established (and just updated) Nvidia Shield. Sony TVs also run the Android TV operating system.

The Xiaomi Mi Box supports 4K UHD content, as well as the latest HDR standards. Other popular apps, like Netflix, Vudu and Hulu will be available for download, and the Mi Box can mirror your phone or tablet's screen with its built-in Google Cast option.

Included with the Mi Box is a Bluetooth remote control with voice search capabilities.

More specifications on the Xiaomi Mi Box include: